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Portfolio 3.0

Rupak Biswas

Lead UX Designer · Enterprise & AI products

Rupak Biswas

Work

Selected case studies.

Each case shows the challenge, my role, the decisions I made and what changed. Flagship cases go deepest on leadership and systems.

Comprehensive B2B commerce dashboard for ExxonMobil displaying regional order queues, tiered approval workflows, and tax rules configuration for global wholesalers.
Global B2B commerce · EnergyShipped · enterprise

Global Energy Commerce OS

ExxonMobil · Deloitte Digital

Challenge
Regional back-office workarounds were slowing every order and every new market launch.
Outcome
A configurable rules engine replaced country-by-country builds across 25 languages.
Role
Lead UX Architect · Cross-matrix design lead
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Standard Chartered corporate treasury portal illustrating real-time multi-currency liquidity positions, payment batch authorisations, and audit compliance trails.
Corporate banking · TreasuryShipped · enterprise

Corporate Digital Banking

Standard Chartered Bank

Challenge
Treasurers exported statements to spreadsheets to see their own global cash position.
Outcome
A unified treasury view and a clearer maker/checker flow cut approval cycle time.
Role
Lead UX Strategist · Systems Architect
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Tata Pay UPI interface within Tata Neu showing quick send money, QR scan and pay, linked bank balance verification, and transparent payment status tracking.
Consumer fintech · UPI paymentsShipped

Tata Pay UPI

Tata Digital · Tata Neu

Challenge
Users judged every payment screen against their bank app, and failures felt like app crashes.
Outcome
Intent-led navigation and clear failure states reduced payment steps by about 42%.
Role
Senior UX Designer · FinTech Lead
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Couchbase Capella App Services web console featuring visual sync gateway configuration, active mobile endpoints, live data flow health, and access-control rules builder.
Developer experience · Database SaaSShipped · enterprise

Capella App Services

Couchbase · Capella

Challenge
Setting up edge sync took weeks of manual DevOps work and scripts.
Outcome
A guided console moved integration from weeks to minutes for standard setups.
Role
Acting VP / Head of Design
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Couchbase Capella Day 0 onboarding experience guiding new database administrators through instant sample dataset loading, interactive query workbench, and index inspection.
Onboarding · Database SaaSShipped

Couchbase Day 0

Couchbase · Capella DBaaS

Challenge
New admins dropped off during cluster setup before ever running a query.
Outcome
Fewer setup gates and guided first steps brought first query under five minutes.
Role
Senior UX Designer / Manager
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High-contrast automotive warehouse management console displaying real-time inbound container manifests, optimal bin storage allocation, and guided picking routes.
Industrial operations · ERP / WMSShipped

Automotive WMS

Automotive parts distribution

Challenge
Receivers could not see container contents before arrival, and QA checks stalled lines.
Outcome
Field-led design cut scan errors while keeping the AS400 backend in place.
Role
Lead UX Designer · Systems Architect
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DesignForge AI workspace presenting an interactive canvas, unified component layer tree, and bidirectional design-to-code properties panel.
AI-native design tools · 0-to-1Early-stage independent build

DesignForge AI

Independent product

Challenge
Design work is split across too many tools, and each hand-off loses information.
Outcome
A working editor prototype, with a clear line between what is built and what is specified.
Role
Founder · Product and design lead
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